CASE STUDY
Real Estate Enterprise Solutions: Conrex/Maymont Homes Digital Transformation
Conrex Property Management (now Maymont Homes)
Real Estate Management
Enterprise Digital Transformation
Overview
Conrex Property Management (now Maymont Homes), a real estate enterprise managing over 10,000 single-family rental homes across 26 cities in the Midwest and Southeast, faced challenges in operational efficiency, system integration, and technical limitations.
The Challenge
Conrex Property Management struggled with disconnected systems, inefficient workflows, and limited technical capabilities. These issues resulted in poor data integrity, manual processes, and outdated tools, hindering scalability and tenant satisfaction.
System Integration Issues:
Disconnected systems, lack of standardized processes, poor data integrity, and internal knowledge gaps.
Operational Inefficiencies:
Manual data handling, limited real-time visibility, and inefficient lease/tenant management.
Technical Limitations:
Static website functionality, third-party dependency, and constrained storage.
Our Solution
The solution involved the integration of several systems to streamline operations, including lead management, tenant communication, and maintenance tracking. Key components included cloud storage, website modernization, and automated workflows, all aimed at improving efficiency and scalability.
Lead to Lease Management System (LMS):
Streamlined leasing process with property listings, lead tracking, and automated handling, integrated with tools like Rently and SMS/email notifications.
Tenant Management System (TMS):
Centralized tenant interactions and maintenance tracking with automated notifications and a tenant portal.
Dispatch Management System (DMS):
Optimized maintenance with real-time updates, vendor metrics, and mobile access.
Cloud Storage Integration:
SharePoint for efficient document storage and retrieval, reducing costs and improving system performance.
Calendar Migration:
Migrated Gmail to Outlook for better scheduling and event management.
Website Modernization:
Enhanced the digital presence with WordPress, dynamic listings, SEO optimization, and mobile responsiveness.
Technical Implementation
Built on QuickBase, Microsoft 365, AWS, and custom APIs, the solution ensured security with role-based access, encryption, and compliance monitoring.
Phase 1
System assessment, process mapping, and integration planning.
Phase 2
Core development with applications, migrations, and testing.
Phase 3
Deployment with training, documentation, and support setup.
Results & Benefits
Operational Impact
40% reduction in operational costs, 75% fewer manual entries, and 60% faster maintenance response.
Business Growth
Improved tenant satisfaction (35%) and profitability through better decision-making and streamlined operations.
System Performance
99.9% uptime, real-time data synchronization, and improved scalability.
Conclusion
The digital transformation of Conrex Property Management, now Maymont Homes, successfully addressed critical business challenges by implementing integrated solutions that enhanced operational efficiency, tenant satisfaction, and scalability. By modernizing systems and processes, the company is now better equipped to manage its growing portfolio and is positioned for continued growth and success in the real estate market.
Location
Ahmedabad, Mumbai
USA, Spain
Get in touch
+91 98985 58679
+1 844.360.7360
